One of the most important decisions you have to make as a blogger is to choose what you will blog about. Although some bloggers choose to write about whatever they want to each day (many personal blogs), most bloggers choose a niche that will be the focus of their blog. Selecting a niche allows the blogger to attract readers that are interested in this same niche and keeps the blog focused and organized. But can you blog about more than one niche without alienating your readers?
I say–it depends. Multiple niches are quite acceptable when you can somehow relate the different topics to each other. Let’s look at my blog as an example. If I had to describe what my blog is about I would say that it is a make money online, blogging tips, and personal finance blog. That’s three niches for those scoring at home. I believe that these topics mesh well since blogging is a good method of making money online. In addition, those interested in making money online are very likely to be interested in learning various personal finance tips.
Still, I have to be careful to understand my three (potentially) different audiences. As I have stated previously, a relatively new blog like this one will receive the majority of its visits from fellow bloggers. Therefore, I can say that any new blog can safely have blogging tips as a secondary niche. However, as this blogs matures and gains more exposure, I will have to realize that more of my readers will be non-bloggers and less likely to find a blogging tips post interesting.
I will also have to pay attention to what type of posts are driving the most traffic to my blog. For instance, if my personal finance posts are generating the majority of my hits, I will have to consider that some who are interested in this topic might not feel comfortable enough with computers to attempt to make money online and/or start a blog. If this were the case, I would have to reduce the number of making money online and blogging tips posts.
Consequently, I believe that having more than one niche is okay for the majority of blogs out there. As a blog grows and matures, you may have to decrease (or even eliminate) your secondary niche(s) and focus on what your readers value the most.